Ryan Lochte Trademarks Jeah Catchphrase
According to the trademark docs, Ryan wants to use the word on sunglasses, workout DVDs, gift cards, mugs, drinking glasses, trading cards, calendars, posters, swimsuits, swim caps, sports hats, and water bottles.
In fact, Lochte's already getting the party started on his website -- selling "Jeah"-themed tees, hats, and sunglasses.
According to a 2009 interview, Ryan got the phrase from rapper Young Jeezy, who uses a similar word "Chea!" in his songs. Ryan says he changed it a little to "Jeah!" ... and says it means something "good." (skip to 1:00 in the video at this link)
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