(CBS Local) Trinidad James' catchy, if elementary, "All Gold Everything," continues to polarize the hip-hop world. With the recent announcement of his Def Jam signing, the rapper and his camp have plans to spin the love-hate histrionics into rap gold.
The Atlanta-based rapper has been causing a stir since he released his video for "All Gold Everything" to the internet in October.
The Motion Family-directed clip shows images of James holding a palm-sized puppy in one scene and riding an all-gold bike in another. It is both grimy and lush.
The combination captivated viewers who pushed the Youtube clip to nearly 3 million views and fueled sharp reactions to his flamboyant style of dress (think: Rick James as a gold-plated rapper) and crude, catchy lyrics.
But the video graduated from the internet to MTV Jams, which helped to catapult the rapper into the realm of boardroom deals.
"We sat down with everybody," Trinidad James' manager, Fly, told CBS Local. "We went with Def Jam because it's credible. They breed hip-hop culture. And at the end of the day, the deal terms were right." A lot more including a stream of This Week In Music News