Indie Rock and Music Festival For Sports Illustrated Swimsuit Issue
In addition, they are planning a related two-day music festival in Las Vegas, titled Sports Illustrated Swimsuit Beauties & Beats. Ten of the 17 selected artists will participate in the Vegas festival, and all 17 will be paired with a different model in the online version of the magazine.
In addition to the print edition, the Swimsuit Issue is offered on several auxiliary platforms. "We've dabbled in music a bit in the past with previous issues," said MJ Day, senior editor of Sports Illustrated Swimsuit. "But now, with four digital platforms, we thought it would be such a great way to integrate and basically enhance the Swimsuit experience." more on this story
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