.

H&M Tap Lana Del Ray

07/18/2012
.
(popmusiclife) Lana Del Rey will be the global face and voice of H&M this fall, the clothing company announced Tuesday.

Lana will star in a print campaign shot by Inez van Lamsweerde and Vinoodh Matadin, as well as a full-length video of Lana singing a cover of "Blue Velvet," shot by director Johan Renck.

The new Del Rey video will be available on September 19, with edited versions used for a TV advertising campaign. Throughout, Lana will be wearing the best of H&M's Fall fashion line. more on this story

popmusiclife is an official news provider for the antiMusic.com.
Copyright popmusiclife - Excerpted here with permission.

Lana Del Rey CDs, DVDs and MP3s

Lana Del Rey T-shirts and Posters

Share this article

Share on Facebook Share on Twitter Pin it Share on Reddit email this article


...end