New Smashing Pumpkins To Be A 'Full Online Experience'
"Our aim is to turn the 'social' into a new way to experience an album," Corgan told Mashable. "By taking the medium one step further we will create an experience with Oceania online and off-line that transcends the single and the single mentality in all ways."
Corgan says he'll drop details about his vision for the album, as well as the official release date, at a session moderated by Altimeter Group Principal Brian Solis. The Pumpkins, he asserted, hope to "[bring] back the album experience through fan engagement in a whole new way with Oceania." He also said that the group are, "Working closely with Superfans as gatekeepers to help interaction on a fan-to fan level by promoting their Smashing Pumpkins related blogs and enlisting their help in maintaining a few official Smashing Pumpkins social media sites." more on this story
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