The Avengers Inspires Another Hit

(TMZ) You may not have realized it when you were in the theaters this weekend, but "The Avengers" is not a movie ... it's a guerrilla marketing campaign for the shawarma industry!!! We'll explain ...

At the end of the "film," a scene within the credits shows the movie's stars eating lunch at an undisclosed location (not a secret lair or anything, they just didn't say). The meal of choice was shawarma ... a callback to something Robert Downey Jr.'s character had said earlier in the movie.

TMZ spoke with several different fine eating establishments all across Los Angeles ... and they all say sales of shawarma went through the roof this weekend.

At Ro Ro's Chicken -- a famed Lebanese joint in Hollywood -- the manager says shawarma sales jumped 80% in the days after the movie opened. We're told the same thing happened a few years back when a baba ghanouj joke was featured in "You Don't Mess with the Zohan." more on this story

TMZ submitted this story.
Copyright TMZ - Excerpted here with permission.

Avengers DVDs and Blu-Rays

Avengers T-shirts and Posters

Share this article

Share on Facebook Share on Twitter Share on Google+ Pin it Share on Reddit email this article



Day In Rock Reports

Follow Us: Facebook Twitter Feeds

Contact Us - Privacy - antiMusic Email - Why we are antiMusic

Copyright© 1998 - 2018 Iconoclast Entertainment Group All rights reserved.

Please click here for legal restrictions and terms of use applicable to this site. Use of this site signifies your agreement to the terms of use.