Your Band Is A Virus Gets Expanded
Moore, founder of Independent Music Promotions, once again shares his secrets with artists with the new "Your Band Is A Virus - Expanded Edition," which is roughly double the size of it's predecessor, boasting hundreds of new promotion tactics aimed at helping independent artists become their own publicists.
"The intention of the book is to completely wipe out many of the misconceptions musicians have when it comes to music marketing. I'm a music promoter without a fancy title," says Moore. "This book wasn't written by an entertainment lawyer or a label CEO. I'm DIY and I write about what has worked for me over the last few years, and many of the ideas I'm happy to say just don't get talked about anywhere else. It's all straight talk and actionable advice, and I feel it's the most valuable music promotion book available today. Musicians have the most trouble and confusion about generating press, so that's what I mainly focus on. There's a lot of misinformation and fantasy realities out there, so the intention is to inspire and bring some clarity to artists"
"Your Band Is A Virus - Expanded Edition" covers everything from properly reaching out to the music media and generating high amounts of reviews to building a freelance army and embracing outsourcing to move your band forward as a business. Also, the book includes an industry insiders interview series featuring legendary producer Stuart Epps (Led Zeppelin, Elton John), HIP Video Promo CEO Andy Gesner (HIP has worked with Johnny Cash, Bon Iver, Pearl Jam, Of Montreal), Justin Wayne of the Justin Wayne show, Katie O'Halloran of Ithinkiloveit.com and Crystal Lee of Vandala Concepts Magazine.
The author James Moore will also be featured next week in antiMusic's Triple Play, a new Q&A series where we forgo the usually lengthy interview format and instead ask music artists and industry insiders three direct questions.