KISS Song Used In TV Commercial and App

10/09/2012
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(hennemusic) KISS' 1979 hit, "I Was Made For Loving You," is featured in a new commercial for the U.K. coffee brand Costa.

The "Costa Coffee Heads" campaign, created by Karmarama, is running across TV, print, digital and in-store, and will culminate in a user-generated TV ad.

An app allows Costa Coffee fans to record and upload videos of themselves singing along to the KISS song, with the winning performances featuring in a later TV ad. more on this story

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Copyright hennemusic - Excerpted here with permission.

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