Hollywood Records sent over word that late Queen frontman Freddie Mercury has been made an honorary member of the Angry Birds family for the Freddie For A Day campaign.
To start the week in which Freddie's memory is celebrated with Freddie For A Day on his birthday, September 5, on Monday, September 3 the creators of Angry Birds released an all-new animation of Freddie the Angry Bird riding his bicycle to the famous Queen track "Bicycle Race." The video is streaming on Rovio's YouTube channel here
To further raise additional awareness for the Mercury Phoenix Trust, Angry Birds in partnership with Bravado will be releasing a limited-edition Freddie Mercury Angry Bird T-shirt which will be made available from the Angry Birds and Bravado webstores. A portion of the proceeds will be donated to the Mercury Phoenix Trust. T-shirt numbers are limited.
On the partnership Rovio CMO Peter Vesterbacka said, "'Freddie for a Day is such a great way to honor Freddie's fun and flamboyant spirit while delivering an important message, and we're delighted to be supporting them in our own Angry Birds style. Queen's music has endured for a reason, because its creativity and contagious fun appeals to fans of all ages, and we're happy to help keep Freddie's memory and music alive for new generations of fans."
Now into its third year, Freddie For A Day, the worldwide marker of the life and legend of the late, great Freddie Mercury timed around his birth date, is gearing up to once again turn us into a Globe of moustaches for a day while raising funds to combat AIDS which claimed Freddie in 1991. Globally Freddie For A Day is celebrated on September 5th, the late great Freddie's birthday.