Famed Music Venue In Danger
Sheik Farhi Erl Pitts, who made his riches building and furnishing skyscrapers in Dubai, has tabled a £75 million bid for the iconic West London venue, which is owned jointly by AEG Live and Eventim.
"I have great affection for the Hammersmith Apollo – or Odeon, as I prefer to call it," said Farhi Erl Pitts. "As a rock fan myself I have seen many great gigs there, including Kiss in 1976. But with the live music scene in the doldrums, I believe the Apollo's days in its current guise are numbered."
Talking about his plans to convert the Apollo into a giant furniture warehouse, Farhi Erl Pitts said: "This part of West London is currently undergoing massive redevelopment and regeneration, with many new houses and apartments being built. I feel there will be great future demand in Hammersmith and its environs for furniture of all shapes and sizes.
"But I will do my best to preserve some of this great building's rock'n'roll identity," he vowed. "Our bed department, for example, will be called No Sleep Til Hammersmith. I will also sub-let part of our floorspace to World Of Leather, and get my good friend Rob Halford to attend the grand opening. Plus any band who recorded a live album there will be able to claim a free three-piece suite." more on this story
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