Iron Maiden's Trooper Ale A Huge Hit Even Before Release

04/25/2013
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(Classic Rock) Iron Maiden's Trooper ale has proved so successful that the makers are having to work overtime before it's even gone on sale.

But frontman Bruce Dickinson admits it wasn't just a case of adding the band's name to a bottle, and they actually had to audition for brewers Robinsons.

The award-winning firm tied in with Maiden to create a "secret squirrel" recipe. Interest has been so strong that they've moved to a six-day week to keep up with advance orders, with over 100 countries having expressed an interest in stocking it.

Brewery boss David Bremner tells the Sun that in their 175-year history they've never had to make three batches a day. "We haven't spent a single penny on advertising," he says. "This is history in the making for brewing." more on this story

Classic Rock Magazine is an official news provider for antiMusic.com.
Copyright Classic Rock Magazine- Excerpted here with permission.

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