Iron Maiden's Trooper Ale A Huge Hit Even Before Release
But frontman Bruce Dickinson admits it wasn't just a case of adding the band's name to a bottle, and they actually had to audition for brewers Robinsons.
The award-winning firm tied in with Maiden to create a "secret squirrel" recipe. Interest has been so strong that they've moved to a six-day week to keep up with advance orders, with over 100 countries having expressed an interest in stocking it.
Brewery boss David Bremner tells the Sun that in their 175-year history they've never had to make three batches a day. "We haven't spent a single penny on advertising," he says. "This is history in the making for brewing." more on this story
Classic Rock Magazine is an official news provider for antiMusic.com.