The three day fest, which kicks off today (Friday, Aug. 9), will stream a number of high-profile sets this weekend via Ustream. The Outside Lands webcast includes headlining performances from Red Hot Chili Peppers, Nine Inch Nails, Phoenix, and Vampire Weekend.

As the musical acts are largely first class, festival organizers can only improve upon smaller, more intimate activities found inside the grounds.

"You know this year for instance, we're growing out the Beer Lands area that we introduced last year," told Outside Lands co-founder Rick Farman to Crave Online.