Ad Agency Issues Video Featuring Kids Reciting Explicit Rap Lyrics

12/06/2013
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(Radio.com) Unhappy with the current lyrical state of hip-hop? So is an ad agency out of Los Angeles called Amusement Park Entertainment. The company created a very NSFW video in which several school-aged children recite some of the most explicit lyrics from rap songs.

They include A$AP Rocky's "F****** Problem," Rick Ross' "Hold Me Back," 2 Chainz's "Birthday Song," Lil Wayne's "B*****s Love Me," Meek Mill's "Levels," and, perhaps most disturbingly, Ross' verse on Rocko's "U.O.E.N.O.," which includes him rapping about slipping a girl a "Molly." The verse, which was later removed by Rocko, was criticized for glorifying rape and led Reebok to drop him as a brand spokesman.

The agency whose website states they've worked with Nike, Pepsi and Gatorade put a statement in the comments below the video to explain their intent.

They insist it's not meant to be a call for cleaner hip hop lyrics, a watering-down of the genre or a statement of condemnation. Instead, they are asking for more "balanced honest" lyrics from what they refer to as "some of my favorite rappers."

The video attempts to shine a light on the normalizing of messages of materialism, misogyny and sexuality that people of all ages are putting into their minds when they consume this kind of hip-hop. But, in choosing to use children as the subjects, the waters are muddied with the question of exposing children to adult materials. more on this story

Radio.com is an official news provider for antiMusic.com.
Copyright Radio.com/CBS Local - Excerpted here with permission.

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