Ad Agency Issues Video Featuring Kids Reciting Explicit Rap Lyrics
They include A$AP Rocky's "F****** Problem," Rick Ross' "Hold Me Back," 2 Chainz's "Birthday Song," Lil Wayne's "B*****s Love Me," Meek Mill's "Levels," and, perhaps most disturbingly, Ross' verse on Rocko's "U.O.E.N.O.," which includes him rapping about slipping a girl a "Molly." The verse, which was later removed by Rocko, was criticized for glorifying rape and led Reebok to drop him as a brand spokesman.
The agency — whose website states they've worked with Nike, Pepsi and Gatorade — put a statement in the comments below the video to explain their intent.
They insist it's not meant to be a call for cleaner hip hop lyrics, a watering-down of the genre or a statement of condemnation. Instead, they are asking for more "balanced honest" lyrics from what they refer to as "some of my favorite rappers."
The video attempts to shine a light on the normalizing of messages of materialism, misogyny and sexuality that people of all ages are putting into their minds when they consume this kind of hip-hop. But, in choosing to use children as the subjects, the waters are muddied with the question of exposing children to adult materials. more on this story
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