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Iron Maiden Turn Music Piracy To Their Advantage

12/27/2013
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(Radio.com) British metal legends Iron Maiden have been playing to their legion of fans for more than 30 years, with new generations coming into the fold spurred on by classic albums like The Number of the Beast and Powerslave.

The group's popularity, however, makes Iron Maiden a big target for illegal downloading, which has affected countless artists and the music industry as a whole. Where U.S. metal heroes Metallica infamously tangled with then-upstart file-sharing service Napster back in the year 2000, Iron Maiden have found a way to follow their most fervent downloading fans and turn them into paying customers.

According to CiteWorld, Iron Maiden utilized data generated by UK analytic company Musicmetric, which analyzes everything from social media activity to BitTorrent traffic, showing which countries and cities were most actively talking about (and illegally downloading) all things Iron Maiden.

Instead of pursuing legal action, the band used the information to target the locations where Iron Maiden music was surging. Noticing a huge upswing of popularity in South America, the group began plotting tours throughout the region, hitting countries like Brazil, Venezuela and Mexico extensively, selling out multiple shows in the process. They also saw tremendous growth in fans on social media. more on this story

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Copyright Radio.com/CBS Local - Excerpted here with permission.

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