(hennemusic) Motorhead have released the world's first Bag-in-Box for the rock 'n' roll world. The band is issuing Sacrifice Shiraz Bag-in-Box; this is modelled to look exactly like a guitar amplifier, this is a unique, iconic packaging from "the world's loudest band" that unreservedly demands its place on the wine shelf.
"Can you decorate your rock'n'roll table with something better? No, I would not believe so," says drummer Mikkey Dee.
"About 60 percent of the wine consumed in Sweden is from Bag-in-Box, which makes Sweden the world's largest consumer of box wine," says Yvonne Wener, head of Brands For Fans. "Naturally we want to provide the rock fans the same range of packaging choice." more on this story