Snoop Lion Releases Lighters Up Video

02/04/2013
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Snoop Lion (a.k.a. Snoop Dogg) has released a new music video for his latest single "Lighters Up."

The track comes from his forthcoming album, Reincarnated, and features dancehall stars Mavado and Popcaan. Watch the video here.

The album is expected to be released this spring and was produced by Diplo and the Major Lazer production team.

"We were searching for true reggae music," said Snoop Lion of the recording process for the album. "That's what this record is all about. It's about paying homage and giving love to those who created reggae music and honoring what it was made for. "

"Snoop is an icon in the game and in the streets and it was an honour to be a part of the video," said Mavado. "The whole Gullyside family feels good to know that Jamaica is going to get a positive highlight from the video and we are all excited about the release."

"It was a pleasure to work with snoop and I give thanks for the chance to even do a song with snoop as he is a legend, said Popcaan. "It's a very good look for the music and the video is going to be mad... Snoop Movado Popcaan supmn fi watch tr8!"

The recording process in Jamaica for the music on Reincarnated the album, was documented in the film of the same name, which will open in select cities March 15.

"Everyone has a right to decide his own destiny," said Rohan Marley, Son of Bob Marley and Director of Ambassador House of Marley. "We need more brothers like Snoop Lion to seek Rastafari, seeking the truth about life- live in love- Jah Rastafari, love, my brother."

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