Justin Timberlake Getting Creative With Bug Light Platinum

02/08/2013
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(popmusiclife) Justin Timberlake has teamed up with Bud Light Platinum to become the brand's new creative director.

In his new role, Timberlake will provide creative, musical and cultural curation for the brand.

"Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I'm doing," said Justin. "I'm looking forward to not only being a part of the creative process, but in bringing other talented musicians to the forefront as well."

"Justin Timberlake is one of the greatest creative minds in the entertainment industry, and his insights will help us further define Bud Light Platinum's identity in the lifestyle space," said Paul Chibe, vice president of U.S. marketing, Anheuser-Busch. more on this story

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Copyright popmusiclife - Excerpted here with permission.

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