antiMusic Logo
Jealous Haters Since 1998!
Home | News | Reviews | Day In Rock | RockNewsWire | Singled Out | Feeds
spacer

Super Bowl Halftime A Big Score For Music Sales

01/31/2013
.
(Nielsen) According to new research from Nielsen, which compared digital track purchases in the week after Super Bowl over the last couple of years with purchases the week before, one thing's for certain: being a halftime performer directly translates into high-performance music sales.

"Regardless of the performer's age or whether the songs are 'oldies but goodies' or new, a song featured during the Super Bowl halftime show can yield an exponential jump in sales, as music fans discover—or rediscover—an artist and their songs," said David Bakula, SVP of Client Insights at Nielsen.

Super Bowl XLVI (Feb. 5, 2012) – Madonna: Madonna, last year's Super Bowl headliner, performed popular hits and new tracks. The largest post-Super Bowl increase in digital track purchases came from "Like a Prayer" (2,437%) and "Music (feat. LMFAO)" (1,597%). Madonna also introduced a new track, "Give Me All Your Luvin," a collaboration with rappers Nicki Minaj.

The week after the game, consumers purchased more than 165,000 digital copies of the song, the second-most post-Super Bowl purchases among the songs performed, behind "I'm Sexy and I Know It (Madonna and LMFAO)" (170,000 digital tracks purchased).

Super Bowl XLV (Feb. 6, 2011) – Black Eyed Peas" The Black Eyed Peas performed during the 2011 Super Bowl halftime show, and then band members Fergie and will.i.am sang duets with Slash and Usher, respectively.

The week prior to the game, consumers purchased and downloaded close to 196,000 digital tracks of the combined eight songs performed by the band and its members. Purchases of those songs more than doubled in the week following the game (406,000).

The Black Eyed Peas songs with the largest increase in sales the week following Super Bowl 2011 were "Where Is The Love?" and "Pump It," as consumers purchased 11 and five times the amount purchased the week before the game, respectively.

Super Bowl XLIV (Feb. 7, 2010) – The Who: Classic rock band The Who performed five songs in 2010, and digital sales of all of them spiked in the week after the game.

The performance had a significant impact on digital sales as consumers quadrupled their post-Super Bowl purchases of each of those titles the week after the game: 12,000 digital purchases vs. 59,000, a 396 percent increase the week after the Super Bowl.

"Who Are You" garnered the biggest lift in digital track sales, as consumers purchased 15,000 digital tracks the week after the game, 586 percent more than the just over 2,100 digital tracks the week prior to the game. Check out the charts

Nielsen submitted this story.
Copyright Nielsen - Excerpted here with permission.

Super Bowl CDs, DVDs and MP3s

Super Bowl T-shirts and Posters

Super Bowl CDs, vinyl and rarities

Share this article


...end


advertisement
advertisement

.
News Reports
.

• Day in Rock:
30 Arrested At Guns N' Roses Concert- Lost Beatles Demo Discovered- Ozzy Osbourne Announces Late Night TV Appearance- Slayer Eject Fan From Show For Spitting On Araya- more

• Beyond Rock: Man Arrested After Slapping Justin Timberlake- Dr. Dre Searched, Handcuffed And Briefly Detained By Police- Taylor Swift Stage Rushing Fan Committed To Psychiatric Hospital- more

• Led Zeppelin Stream Unreleased Rarity- Ozzy Osbourne Feared Getting Shot, Killed, Beaten Up At The Alamo- Jon Oliva Recovering From Stroke- Pink Floyd Box Set- more

 Subscribe To Day in Rock


advertisement

.
Rock News Stories
• Led Zeppelin Stream Unreleased Rarity

• Ozzy Osbourne Feared Getting Shot, Killed, Beaten Up At The Alamo

• Trans-Siberian Orchestra's Jon Oliva Recovering From Stroke

• Massive Pink Floyd Box Set Features 20 Unreleased Songs

• Rolling Stones Concert Film Set To Hit Movie Theaters

• Metallica Get Pokemon Theme Spoof

• Deep Purple's Ian Gillan Reissuing Solo Albums

• New Beatles Documentary To Include Iconic Shea Stadium Footage

• Joey Jordison Promises 'Insane' Sinsaenum Tour

• Crowbar Eye September For New Album Release

• Bruce Springsteen Unreleased Tracks Album Set For Release

• The Ghost Inside Release 'Between The Lines' Video

Other Music News Stories
• Dr. Dre Cleared Of Gun Possession Charge

• MTV Going Back To The 90s With Classic Channel

• Lollapalooza 2016 Being Streamed Live Online

• Rascal Flatts' Jay DeMarcus Appears In 'Sharknado 4'

• Oasis Documentary 'Supersonic' Coming In October

• Banks and Steelz Talk Florence Welch Collaboration

• Zayn Malik Reflects On Leaving One Direction

• Ice Cube Behind Hip-Hop Version Of 'Hollywood Squares' Game Show

• Charley Pride Radio Special Celebrates His 50 Year In Music

• Brian Setzer Orchestra Announce 13th Annual Christmas Rocks! Tour

• Brian Wilson and Friends CD/DVD Released

• DJ Khaled Releases 'Do You Mind' Featuring Chris Brown, Future, More

Reviews
• All Recent Reviews and Interviews

• Lollapalooza 2016 Day One

• Road Trip: Quebec City Summer Festival 2016 Part 1: La Musique!

• Izzy Thomas - Sell Your Soul

• Arcana 13 - Danza Macabra

• Road Trip Swaziland Part 2- Wildlife and Game Parks

• Root 66: Urban Pioneers- Ivas John- Travis Green- Clint Morgan

• Vernon Neilly - Outta Time

• Denner Shermann - Masters of Evil

• Road Trip: Nepal Open for Business!

• Counting Down Southern Rock: The 100 Best Songs

• Sting and Peter Gabriel: Rock Paper Scissors Concert Review

Contact Us - Privacy - antiMusic Email - Why we are antiMusic

Copyright© 1998 - 2016 Iconoclast Entertainment Group All rights reserved.

Please click here for legal restrictions and terms of use applicable to this site. Use of this site signifies your agreement to the terms of use.