Jealous Haters Since 1998!
Home | News | Reviews | Day In Rock | RockNewsWire | Singled Out | Feeds

Super Bowl Halftime A Big Score For Music Sales

01/31/2013
.
(Nielsen) According to new research from Nielsen, which compared digital track purchases in the week after Super Bowl over the last couple of years with purchases the week before, one thing's for certain: being a halftime performer directly translates into high-performance music sales.

"Regardless of the performer's age or whether the songs are 'oldies but goodies' or new, a song featured during the Super Bowl halftime show can yield an exponential jump in sales, as music fans discover—or rediscover—an artist and their songs," said David Bakula, SVP of Client Insights at Nielsen.

Super Bowl XLVI (Feb. 5, 2012) – Madonna: Madonna, last year's Super Bowl headliner, performed popular hits and new tracks. The largest post-Super Bowl increase in digital track purchases came from "Like a Prayer" (2,437%) and "Music (feat. LMFAO)" (1,597%). Madonna also introduced a new track, "Give Me All Your Luvin," a collaboration with rappers Nicki Minaj.

The week after the game, consumers purchased more than 165,000 digital copies of the song, the second-most post-Super Bowl purchases among the songs performed, behind "I'm Sexy and I Know It (Madonna and LMFAO)" (170,000 digital tracks purchased).

Super Bowl XLV (Feb. 6, 2011) – Black Eyed Peas" The Black Eyed Peas performed during the 2011 Super Bowl halftime show, and then band members Fergie and will.i.am sang duets with Slash and Usher, respectively.

The week prior to the game, consumers purchased and downloaded close to 196,000 digital tracks of the combined eight songs performed by the band and its members. Purchases of those songs more than doubled in the week following the game (406,000).

The Black Eyed Peas songs with the largest increase in sales the week following Super Bowl 2011 were "Where Is The Love?" and "Pump It," as consumers purchased 11 and five times the amount purchased the week before the game, respectively.

Super Bowl XLIV (Feb. 7, 2010) – The Who: Classic rock band The Who performed five songs in 2010, and digital sales of all of them spiked in the week after the game.

The performance had a significant impact on digital sales as consumers quadrupled their post-Super Bowl purchases of each of those titles the week after the game: 12,000 digital purchases vs. 59,000, a 396 percent increase the week after the Super Bowl.

"Who Are You" garnered the biggest lift in digital track sales, as consumers purchased 15,000 digital tracks the week after the game, 586 percent more than the just over 2,100 digital tracks the week prior to the game. Check out the charts

Nielsen submitted this story.
Copyright Nielsen - Excerpted here with permission.

Super Bowl Tour Dates/Tickets

Super Bowl CDs, DVDs and MP3s

Super Bowl T-shirts and Posters

Super Bowl CDs, vinyl and rarities


Share this article


antiMUSIC News featured on RockNews.info and Yahoo News

.


...end


advertisement


advertisement

.
News Reports
.

• Day in Rock: Scott Weiland Tells His Side Of Stone Temple Pilots Breakup- Video of Van Halen's David Lee Roth Stage Injury Goes Online- Led Zeppelin Release Interactive Video- more

• Day in Pop Joni Mitchell Reportedly Rushed to Hospital Intensive Care- Ed Sheeran Adds New Leg To North American Tour- Justin Bieber Scrapped an Entire Album- Migos Announce Tour- more

• Yesterday's Day in Rock: Robert Plant and Jack White Jam Led Zeppelin Classic- Scott Weiland, Guns N' Roses, Disturbed Supergroup Preview Album- Korn Exited To Play Full Debut Album Live- more

 Subscribe To Day in Rock


advertisement

.
Top Rock News Stories

• Today's Full Day in Rock Report

• Scott Weiland Tells His Side Of Stone Temple Pilots Breakup

• Video of Van Halen's David Lee Roth Stage Injury Goes Online

• Led Zeppelin Release Interactive Video

• Rolling Stones Including Unreleased Music On Sticky Fingers Reissue

• Marilyn Manson and The Smashing Pumpkins Announce Summer Tour

• Gov't Mule Streaming 'Dub Side Of The Mule' Album

• Failure Releasing First Album in 19 Years, Streaming New Song

• Iron Maiden and King Crimson Stars Lead Prog Orchestra Album

• Neurosis Frontman's Wife Hospitalized With Undiagnosed Illness

• Tesla's Jeff Keith Recovering From Hip Replacement Surgery

• Global Record Release Day To Begin In July

Top Pop News Stories

• Today's Full Day in Pop Report

• Joni Mitchell Reportedly Rushed to Hospital Intensive Care

• Ed Sheeran Adds New Leg To North American Tour

• Justin Bieber Scrapped An Entire Album

• Migos Announce North American Yung Rich Nation Tour

• Kacey Musgraves Eyes June Release Of New Album

• Wale and Jerry Seinfeld Call Rick Ross in New Video

• The X-Files Star David Duchovny Releasing Debut Album

• iLoveMakonnen Releases New Mixtape

• Darius Rucker Reacts To Scoring No. 1 Hit With 'Homegrown Honey'

• Hanson Staging Their Own Craft Beer and Music Festival

• Coachella And Lollapalooza Ban Selfie Sticks

Latest Reviews

• Recent Reviews and Interviews

• RockPile: Minutian- Odin's Court- THEO

• Michael Ubaldini Interview

• Root 66: Cameron Mitchell- Stacy Jones- Greg Shirley

• Album of the Week: Motley Crue's Shout At The Devil

• RockPile: Subversion- Jimmy Barnes- Danko Jones

• Mekong Delta - In A Mirror Darkly

• Road Trip: Savannah Stopover Music Festival Rocks on 5th Anniversary

• Album of the Week: Third Eye Blind's Debut

• Saxon - The Saxon Chronicles

• Obqsequiae - Suspended in the Brume of Eos

• Voices - London

Click Here to Buy T-Shirts!

Tell a Friend about this page - Contact Us - Privacy - antiMusic Email- Why we are antiMusic

Copyright© 1998 - 2015 Iconoclast Entertainment Group All rights reserved. antiMusic works on a free link policy for reprinting of our original articles, click here for details. Please click here for legal restrictions and terms of use applicable to this site. Use of this site signifies your agreement to the terms of use.