Jealous Haters Since 1998!
Home | News | Reviews | Day In Rock | RockNewsWire | Singled Out | Tour Dates/Tix | Feeds

Super Bowl Halftime A Big Score For Music Sales

01/31/2013
.
(Nielsen) According to new research from Nielsen, which compared digital track purchases in the week after Super Bowl over the last couple of years with purchases the week before, one thing's for certain: being a halftime performer directly translates into high-performance music sales.

"Regardless of the performer's age or whether the songs are 'oldies but goodies' or new, a song featured during the Super Bowl halftime show can yield an exponential jump in sales, as music fans discover—or rediscover—an artist and their songs," said David Bakula, SVP of Client Insights at Nielsen.

Super Bowl XLVI (Feb. 5, 2012) – Madonna: Madonna, last year's Super Bowl headliner, performed popular hits and new tracks. The largest post-Super Bowl increase in digital track purchases came from "Like a Prayer" (2,437%) and "Music (feat. LMFAO)" (1,597%). Madonna also introduced a new track, "Give Me All Your Luvin," a collaboration with rappers Nicki Minaj.

The week after the game, consumers purchased more than 165,000 digital copies of the song, the second-most post-Super Bowl purchases among the songs performed, behind "I'm Sexy and I Know It (Madonna and LMFAO)" (170,000 digital tracks purchased).

Super Bowl XLV (Feb. 6, 2011) – Black Eyed Peas" The Black Eyed Peas performed during the 2011 Super Bowl halftime show, and then band members Fergie and will.i.am sang duets with Slash and Usher, respectively.

The week prior to the game, consumers purchased and downloaded close to 196,000 digital tracks of the combined eight songs performed by the band and its members. Purchases of those songs more than doubled in the week following the game (406,000).

The Black Eyed Peas songs with the largest increase in sales the week following Super Bowl 2011 were "Where Is The Love?" and "Pump It," as consumers purchased 11 and five times the amount purchased the week before the game, respectively.

Super Bowl XLIV (Feb. 7, 2010) – The Who: Classic rock band The Who performed five songs in 2010, and digital sales of all of them spiked in the week after the game.

The performance had a significant impact on digital sales as consumers quadrupled their post-Super Bowl purchases of each of those titles the week after the game: 12,000 digital purchases vs. 59,000, a 396 percent increase the week after the Super Bowl.

"Who Are You" garnered the biggest lift in digital track sales, as consumers purchased 15,000 digital tracks the week after the game, 586 percent more than the just over 2,100 digital tracks the week prior to the game. Check out the charts

Nielsen submitted this story.
Copyright Nielsen - Excerpted here with permission.

Super Bowl Tour Dates/Tickets

Super Bowl CDs, DVDs and MP3s

Super Bowl T-shirts and Posters

Super Bowl CDs, vinyl and rarities


Share this article


antiMUSIC News featured on RockNews.info and Yahoo News

.


...end





.
News Reports
.

• Day in Rock: Slipknot Score No. 1 Album- Metallica Plan TV Residency and Deluxe Reissues of Early Albums- Roger Waters Suffers Black Eye and Stitches- Led Zeppelin Back on Album Charts- more

• Day in Pop Taylor Swift On Track For Platinum Debut With 1989- Harry Potter Turns Rapper- Ariana Grande Song The Secret Hunger Games Track?- Lil Wayne Release Date- more

• Yesterday's Day in Rock: Michael Jackson's Thriller Gets Metal Makeover- Pete Townshend Says He Hates The Who and Touring- Slash Previews Upcoming TV Specials- New Dead Weather Song- more

 Subscribe To Day in Rock



.
Top Rock News Stories

• Today's Full Day in Rock Report

• Slipknot Score No. 1 Album

• Metallica Plan TV Residency and Deluxe Reissues of Early Albums

• Led Zeppelin Back In Top 10 on Album Charts

• Roger Waters Suffers Black Eye and Gets Stitches

• Queen's Brian May Horror Film Coming On Halloween

• Suicides Inspired New Black Veil Brides Song

• Slash and Biffy Clyro To Play MTV Awards Show

• Black Sabbath's Tony Iommi Contributes To Upcoming CSI Episode

• Aerosmith's Joe Perry Scores Best Seller With New Memoir

• Kenny Wayne Shepherd Didn't Want To Cover a Stevie Ray Vaughan

• Johnny Cash Among Top Covers For NIN's Hurt

Top Pop News Stories

• Today's Full Day in Pop Report

• Taylor Swift On Track For Platinum Debut With 1989

• Harry Potter Turns Rapper

• Ariana Grande Song The Secret Hunger Games Track?

• Lil Wayne Reveals New Carter V Release Date and New Song

• Kendrick Lamar Reignites Drake Feud Rumors On New Jay Rock Track

• Garth Brooks Adds Two New Concerts To Comeback Tour

• Eminem Reveals ShadyXV Guests and Tracklist

• Bastille Stream New Song 'The Driver' from 'Drive' Rescore

• Dierks Bentley, Luke Bryan and Brad Paisley Lead FarmBorough Lineup

• Future Giving Away New Monster Mixtape

• Brantley Gilbert Added To Kenny Chesney Big Revival Tour Dates

Latest Reviews

• Recent Reviews and Interviews

• Culted - Oblique to All Paths

• Scott Ian - Swearing Words in Glasgow

• Lordi - Scare Force One

• Road Trip: Styx Rocks Cozumel, Mexico Aboard The Carnival Breeze

• Anubis Gate - Horizons

• Rock Reads: Excess All Areas: Demands and Idiosyncracies of Rock Icons on Tour

• Riot V - Unleash the Fire

• Mayhem - Esoteric Warfare

• Classics: Virgin Steele - Invictus

• Manilow - Cease and Desist

• Striker - City of Gold

Click Here to Buy T-Shirts!

Tell a Friend about this page - Contact Us - Privacy - antiMusic Email- Why we are antiMusic

Copyright© 1998 - 2014 Iconoclast Entertainment Group All rights reserved. antiMusic works on a free link policy for reprinting of our original articles, click here for details. Please click here for legal restrictions and terms of use applicable to this site. Use of this site signifies your agreement to the terms of use.