Justin Bieber To Try Something Different For Next Release
"For this project, we want to do things a little bit differently," Bieber's manager, Scooter Braun, told MTV News. "And there are more songs than 10 or 12, so if you have more music and you have more things you want to express, you gotta think out the box, and [think like] 'How do I get this out there in a unique way where it gets directly to my fans and I can express myself through music directly to them?'"
As for taking a page from Jay-Z's recent release playbook, Braun says, "I think it depends on what kind of music you're making and how you're trying to release it. But when you're giving something that's really for the fans, which is what Justin wants this to be, [then you can come up with new strategies]".