The app is described as "a musical and visual engineering system that combines music, art, fashion, and technology with a new worldwide community � 'the auras.'"

Further, the plan is to "Alter the human experience with social media" and to "bring ARTCulture into POP in a reverse Warholian expedition."

Each user "will share in the singer's 'adrenaline of fame' by building and sharing their own projects and interacting with one another." - more on this story

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