Beyonce Debuts Mrs. Carter Campaign
She will be seen all summer long in swimwear and beachwear, including a tie-dye bikini, according to a press release from the company. Print and outdoor campaigns will present the artist as "Beyonce as Mrs. Carter for H&M" to tie into her Mrs. Carter Show world tour.
A statement from Beyonce confirms we'll see more than just print art in the course of campaign. "I've always liked H&M's focus on fun and affordable fashion," Beyonce said.
"I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."
This summer look was shot in Nassau in the Bahamas and the forthcoming commercial, from the same location, was directed by Jonas Åkerlund. Check out the photo here.
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