Beyonce Debuts Mrs. Carter Campaign
She will be seen all summer long in swimwear and beachwear, including a tie-dye bikini, according to a press release from the company. Print and outdoor campaigns will present the artist as "Beyonce as Mrs. Carter for H&M" to tie into her Mrs. Carter Show world tour.
A statement from Beyonce confirms we'll see more than just print art in the course of campaign. "I've always liked H&M's focus on fun and affordable fashion," Beyonce said.
"I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."
This summer look was shot in Nassau in the Bahamas and the forthcoming commercial, from the same location, was directed by Jonas Εkerlund. Check out the photo here.
Radio.com is an official news provider for antiMusic.com.