What Now Release If Looks Could Kill Video
Having grown up in the dusty beach town of Ballito, South Africa – a place known for its surfing and skateboarding, but with little trace of a music scene – vocalist and guitarist Ryan Morris met drummer Adam Jenkins at school, before recruiting vocalist and bassist Tyron Layley after overhearing him singing at a friend's house.
In their first year, What Now recorded their debut EP, designing their own artwork and printing the CDs at home – spawning a DIY ethic that has stuck with them ever since. Next came a full-length album.
"When our debut record came out we got great radio play on the big South African stations," says Morris. "It was our first taste of real success and we were all delighted of course, but we're a very ambitious band and we just wanted to go big. We didn't want to be trapped in South Africa and be limited by that further down the line. It was an incredibly tough decision, but we knew that we had to leave." Read more and watch the video here.
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