Car Ad Sparked The Doors Feud
In 2003 the band were approached by Cadillac, who wanted to use Doors music in a promotional campaign. While the other surviving members were interested in negotiating, Densmore refused.
He remembered a similar situation when Buick wanted to use the band's track Light My Fire, changing the lead lyric to "Come on Buick light my fire" – and Morrison exploded at the rest of the band when they considered the offer.
"Jim told us he couldn't trust us any more. We'd agree we would never use our music in any commercial – but the money Buick offered us had been hard to refuse," Densmore tells Rolling Stone. "Jim accused us of making a deal with the devil. He said he would smash a Buick with a sledgehammer." more on this story
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