Iron Maiden Premiere Trooper Beer

(hennemusic) Iron Maiden and UK brewers Robinson's officially launched the band's Trooper beer on Thursday. The new product made its debut in select Robinson's pubs across the UK.

To support the launch, Maiden have issued a video clip featuring singer Bruce Dickinson explaining the difference between draught Trooper and bottled Trooper beers.

The Sun recently reported that the product experienced record sales in advance of its official launch, with Robinsons having to work a six-day week to keep up with demand. Check out the video here.

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Copyright hennemusic - Excerpted here with permission.

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