Kendrick Lamar Releases New Video
The elaborate clip features shots from a solemn funeral service, with all of the attendees wearing white. Those shots are juxtaposed against images of Lamar popping champagnes bottles in a limo with friends as well as performing the song in a lush, wide open meadow.
There's also a bit of conspicuous product placement, with a lingering shot of a Beats by Dre "Pill" speaker, a shout-out to Lamar's Aftermath label head Dr. Dre, and Beats co-founder Jimmy Iovine of Interscope Records.
Actor/comedian Mike Epps has a cameo in the video, which takes on a more celebratory tone as it progresses, with rappers Juicy J and Schoolboy Q joining the party as the casket is lowered into the ground. more on this story
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