Iron Maiden Replace Banned Beer Label

05/28/2013
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(hennemusic) The sale of Iron Maiden's Trooper beer was recentley halted in Sweden by the country's state-run liquor store monopoly Systembolaget due to legal concerns over the skull and crossbones motif on the label. Now, the band has created a new label for the Swedish market.

"Due to local Swedish government alcohol and marketing act which do not allow elements of war, weapons or aggression to be featured on alcoholic product we were unable to sell Trooper beer to our fans in Sweden unless we modified the label artwork," posted the band.

"As our first and foremost priority is for our Swedish fans to be able to enjoy Trooper beer, we amended the label by simply focusing purely on Eddie's face and are now very pleased to advise that the new label, currently exclusive to Sweden, has now been approved."

"Our distributor, Brands For Fans advise that Trooper Premium British Beer should be available in Bottles in Sweden towards the end of June and delivered via orders at Systembolaget nationwide. Trooper will be also listed at restaurants and pubs all over Sweden." Check out the new and old labels here.

hennemusic is an official news provider for antiMusic.com.
Copyright hennemusic - Excerpted here with permission.

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