Producer Rico Love Talks New Discrete Luxury EP and New Single
He explained that he chose to release the 5 song EP first, before putting out his full length album because he wanted to introduce himself as an artist so people can understand who he is musically.
He said, "if I put out 'They Don't Know' and you hear me singing on the song, you think this is gonna be an album full of singing and then, what if I would've came with the next single and you hear me rapping on it? You would be kind of confused, right?" Rico Love is not at all amused by the idea of musical genres. He told us, "I think it's important for us to realize that music is not a genre, there is no genre to it. Basically if you create music and you feel music and you believe in what you're saying it could fit in any format and it can speak to any walk of life, any group of people." He went on to say that his Discrete Luxury EP is a teaser, not really a true album-but more of an introduction to who he is.
Nowadays, producers like to but their brand name on songs they produce-so every time you've heard someone say "Turn the lights on" at the beginning of a song, you've heard his work. When asked what that phrase meant, he explained "I used to hang out in this club in LA called Area when I used to spend time in California. And basically, this song they would play by Pink Floyd in the club called 'The Wall' they'd get to a particular part in the song where they would say "hey teacher, leave those kids alone" and all the lights would go crazy in the club. So I would say TURN THE LIGHTS ON to myself like in my head. So one day I was in the studio and I said it and my good friend Mims Taylor, he was like YO YOU SHOULD KEEP THAT IN ALL YOUR SONGS-YOU SHOULD SAY THAT. I was like cool I'm gonna say it and it just kinda stuck."
The "They Don't Know" singer said his key to staying humble, is not having a lot of people around him explaining "I stay to myself. I don't have a bunch of 'Yes Men,' I don't run with a crew or huge entourage stroking my ego every day." Later in the interview he told us, "I'm from the streets, I'm from the grind, I'm from the bottom so what I do I try to use all those things and stay connected to all those things and people and I make sure that I can connect to all those demographics specifically."
Rico went in depth when explaining what goes into making his songs "true productions," walking us step-by-step on how he puts them together from scratch with a team of producers that work for him – all without writing anything down. To hear about why he chose now to come from behind the scenes to be an artist, as well as writing songs for artists that were really about his personal life and more listen to the full interview here.
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