Bob Dylan's New 'Interactive' Video Goes Viral

(Gibson) Bob Dylan is old-school. Yet a new interactive video for "Like A Rolling Stone" is trying to engage with all generations of Dylan fans by going viral.

Created by digital media company Interlude, it has 16 different storylines (presented as distinct TV channels), which viewers can toggle between.

The "Like A Rolling Stone" video is certainly very clever. But it could be folly. "It's an hour and 15 minutes of content if you watch every channel from top to bottom," director Vania Heymann tells Billboard. "It's like a feature film inside a five-minute music video."

The video took two months to complete. The reward? 1 million unique viewers in its first day. more on this story

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Copyright Gibson.com - Excerpted here with permission.

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