Iron Maiden's Trooper Beer A Hit Around The World

10/16/2013
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(hennemusic) Iron Maiden's Trooper Beer has passed the million pint mark in exports from UK's Robinsons Brewery. Launched in the UK five months ago, and only made available to the USA and most other countries less than two months ago, this is a remarkable accomplishment for the Cheshire family brewers and takes the total number of Trooper pints sold globally to over 2 million pints.

"The beer itself is fantastic in terms of quality and taste, hence repeat purchases are high, but we are astonished to reach this second millionth mark in less than six months," says Robinsons Managing Director Oliver Robinson.

"To add to this, we have discovered that Trooper is driving the sales of cask ale across the board. Within our Robinsons estate beer sales of the pubs that have listed Trooper are actually 8% ahead of those which have not. This is a beer that not only drives customers into pubs; it also drives the sales of our other brands. There are not many beers in the world that can do that. Establishing a new beer in the UK and globally is a long and difficult process but we feel we are off to a great start" more on this story

hennemusic is an official news provider for antiMusic.com.
Copyright hennemusic - Excerpted here with permission.

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