Iron Maiden's Trooper Beer A Hit Around The World
"The beer itself is fantastic in terms of quality and taste, hence repeat purchases are high, but we are astonished to reach this second millionth mark in less than six months," says Robinsons Managing Director Oliver Robinson.
"To add to this, we have discovered that Trooper is driving the sales of cask ale across the board. Within our Robinsons estate beer sales of the pubs that have listed Trooper are actually 8% ahead of those which have not. This is a beer that not only drives customers into pubs; it also drives the sales of our other brands. There are not many beers in the world that can do that. Establishing a new beer in the UK and globally is a long and difficult process but we feel we are off to a great start" more on this story