Langhorne Slim Finds New Fans Thanks To Windows Commercial

10/18/2013
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(Radio.com) Ten years ago, Langhorne Slim would have considered himself a sellout for lending one of his songs to a commercial, but thanks to Iggy Pop he now knows it's just par for the course.

Langhorne Slim & The Law's "The Way We Move" has found new life nearly a year after its release, thanks to a Windows 8 commercial. Slim (real name: Sean Scolnick) now admits his change of heart is owed mostly to the punk rocker, who lent his drug ode "Lust For Life" to a 2005 spot for the Royal Caribbean cruise line. "If it's good enough for Iggy," Slim joked. "It's good enough for me."

Slim says Pop made it OK cool even to license your song out. Unfortunately not everyone took that same attitude. Many disagreed with Iggy's song being used in the ad synch. So many, in fact, that when Slate's advertising critic Seth Stevenson took a survey focused on the most misused songs in television commercials, "Lust For Life" came out on top.

In an interview with NPR, Stevenson said even though voters were writing in comments like, "Nothing says maritime comfort like a song about shooting up junk," they didn't question Iggy's choice. Rather, they questioned Royal Caribbean's decision to edit out the drug references and use the song to sell family vacations. Most agreed: When records aren't selling the old fashioned way, an artist has to find another way to make money.

"It is a great avenue to be able to pay your bills and a great avenue to get your music out there to people," Slim said. "Where as I would have once felt weird about it, I embrace it now and I'm proud to have my song in it." more on this story

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Copyright Radio.com/CBS Local - Excerpted here with permission.

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