Dierks Bentley Premieres 'I Hold On' Video
Yesterday, Bentley premieres the video for "I Hold On" exclusively across Radio.com, CBS Radio station sites and CBS Interactive. The video was directed by Wes Edwards, whose extensive credits include videos for Jason Aldean, Gary Allan and Thompson Square as well as Bentley's songs "5-1-5-0″ and "Tip It On Back."
The "I Hold On" video makes several references to Bentley's personal life, including his rise from barroom singer to country hitmaker, his marriage to Cassidy Black, his beloved old truck, and his relationship with his father, who passed away last year.
"It was really important to me that this video capture the story of this song…my story," Bentley said in a press statement. "But it also needed to take on the more universal themes that the choruses cover. The lyrics were written from such a real and emotional place, and I put a lot of pressure on making sure this video held up to what Brett James and I wrote that day. I hope when people listen to it, they raise their beers up, but this time for the bigger idea of what we all stand for as country music fans…faith, love and freedom."
The video was shot in Nashville and during a weekend of tour dates in Texas. Actors appear in various vignettes representing Bentley's life at various stages of his career. But the video's most powerful moments feature Bentley himself. As he hits the chorus of the song and the words "I Hold On," his eyes rising and staring straight into the camera, you can both feel and clearly see his conviction. "I Hold On" isn't just a well-crafted country song–it's a powerful statement directly from Bentley's core. And the video reflects that beautifully. Watch the video and read more here.
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