The plot unfolds and introduces new characters, who seem to be embroiled in gang activities and thievery in a run-down town. You'll have to tune in to the ACM Awards this Sunday on CBS to see how the story ends or watch it here.

When Church sat down with Radio.com for an interview in Nashville one day after his latest album The Outsiders was released (Feb. 11), the college marketing major talked about his videos, including the ideas behind the cryptic messaging in his earlier teaser clips.