Kanye West and Rick Rubin To Receive Roland 808s Award

04/25/2014
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(Radio.com) Today at the Tribeca Film Festival's Disruptive Innovation Awards, Kanye West and Rick Rubin will be given the Roland 808s award for their use of the 808 drum machine in hip-hop- and for an acceptance speech, the duo stars in a video that will be shown at the ceremony and hit the internet yesterday (April 24).

The one-minute, 20-second clip is a hodgepodge of different footage, of the award recipients and otherwise. Created by Mark Romanek, the video features kung-fu flick voiceovers over clips of West and Rubin talking, with subtitles giving thanks for the honor.

"Kanye and I would like to give thanks on behalf of the Roland TR-808 drum machine," the subtitle reads over footage of Rubin speaking. "It continues to be responsible for new music some thirty years after its release and discontinuation."

"Thank you very much," a similar subtitle over a talking head from West reads. more on this story

Radio.com is an official news provider for antiMusic.com.
Copyright Radio.com/CBS Local - Excerpted here with permission.

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