Simon Cowell's 'Ultimate DJ' Competition TV Show Coming
"We have been developing this concept for a while but our partnership with SFX has been a real game-changer for this format," Cowell said in a press release. "It made complete sense for us to collaborate with SFX with their access to the best up-and-coming DJs and their great marketing platform to build new DJ talent."
"Bringing EMC (electronic music culture) to the world is our goal," added Robert Sillerman, the controversial Chairman & CEO of SFX Entertainment. "And building a TV franchise in the USA is a key part of that strategy. It's always exciting to work with Simon Cowell, and the creative power of the Syco organization is undisputed. They are the perfect partners for our vision." more on this story