Lee tells MusicRadar: "I always say, 'Be yourself - everyone else is taken.' Maybe it's part boredom, part thrill seeking, part, 'F***, someone's got to do something new!' Sometimes you operate out of the fear of being the same as somebody else.

"I constantly remind myself, 'Well, that's really cool; so-and-so might like this, so-and-so would probably kind of like this - but I want to do it like this.' Just to keep things moving and having everybody thinking about and creating new ideas."