Fox Business Look At KISS Merchandising Formula
Hawkins says the band have made more than $500 million in merchandising since 1973, selling anything with a KISS logo – including lunch boxes, shirts, jackets, comics and coffins.
KISS were recently confirmed as one of the inductees into the 2014 Rock & Roll Hall Of Fame, along with Nirvana, Peter Gabriel, Hall and Oates, Cat Stevens and Linda Ronstadt. Check out the report here.
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