Fox Business Look At KISS Merchandising Formula

01/06/2014
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(hennemusic) KISS are featured in a FOX Business News report and video is available. Wall Street Journal celebrity business reporter Lee Hawkins examines the success of KISS' merchandising for FOX.

Hawkins says the band have made more than $500 million in merchandising since 1973, selling anything with a KISS logo including lunch boxes, shirts, jackets, comics and coffins.

KISS were recently confirmed as one of the inductees into the 2014 Rock & Roll Hall Of Fame, along with Nirvana, Peter Gabriel, Hall and Oates, Cat Stevens and Linda Ronstadt. Check out the report here.

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Copyright hennemusic - Excerpted here with permission.

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