Iron Maiden's Trooper Ale Sells Millions Without Advertising
Trooper was launched last year and production was quickly moved to an unprecedented six-day week to keep up with demand, even before it had gone on sale.
Brewery boss David Bremner tells the Morning Advertiser: "Distinctiveness and authenticity is really important for us. Trooper has more to it than just taste - it has a unique character and personality that fans buy into." more on this story
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