Iron Maiden's Trooper Ale Sells Millions Without Advertising

03/07/2014
.
(TeamRock Radio) Iron Maiden's Trooper ale has soared past the 3.5 million pint mark - without makers Robinsons having spent a single penny on marketing. The beer has bucked the national trend, with general sales down 5% over last year's figures.

Trooper was launched last year and production was quickly moved to an unprecedented six-day week to keep up with demand, even before it had gone on sale.

Brewery boss David Bremner tells the Morning Advertiser: "Distinctiveness and authenticity is really important for us. Trooper has more to it than just taste - it has a unique character and personality that fans buy into." more on this story

TeamRock Radio is an official news provider for antiMusic.com.
Copyright TeamRock Radio - Excerpted here with permission.

advertisement

Iron Maiden CDs, DVDs and MP3s

Iron Maiden T-shirts and Posters

Share this article
Share on Facebook Share on Twitter Share on Google+ Pin it Share on Reddit email this article


...end


advertisement



Follow Us:

Contact Us - Privacy - Why we are antiMusic

Copyright© 1998 - 2017 Iconoclast Entertainment Group All rights reserved.

Please click here for legal restrictions and terms of use applicable to this site. Use of this site signifies your agreement to the terms of use.