.

Iron Maiden's Trooper Ale Sells Millions Without Advertising
03/07/2014
.
(TeamRock Radio) Iron Maiden's Trooper ale has soared past the 3.5 million pint mark - without makers Robinsons having spent a single penny on marketing. The beer has bucked the national trend, with general sales down 5% over last year's figures.

Trooper was launched last year and production was quickly moved to an unprecedented six-day week to keep up with demand, even before it had gone on sale.

Brewery boss David Bremner tells the Morning Advertiser: "Distinctiveness and authenticity is really important for us. Trooper has more to it than just taste - it has a unique character and personality that fans buy into." more on this story

TeamRock Radio is an official news provider for antiMusic.com.
Copyright TeamRock Radio - Excerpted here with permission.

Iron Maiden CDs, DVDs and MP3s

Iron Maiden T-shirts and Posters

Share this article

Share on Facebook Share on Twitter Pin it Share on Reddit email this article

...end

advertisement
Day In Rock

Sammy Hagar To Receive Star On Hollywood Walk of Fame- Megadeth Announce North American Tour- John Lennon's Lost Help! Guitar Discovered After 50 Years- more

Ozzy Osbourne and Foreigner Lead Rock Hall Class Of 2024- Imagine Dragons Announce 'LOOM' Album and North American Tour- more

Day In Country

Johnny Cash's Previously Unreleased Recordings Focus Of New 'Songwriter' Album- Jason Aldean Helps John Morgan Score At Radio With 'Friends Like That'- more

Reviews

On the Blue: New Horizons Cruise Days 2 & 3: Mid-Voyage Fun from Justin Hayward, Uriah Heep and a Few Monkeys!

Kandace Springs - Run Your Race

On the Blue: New Horizons Cruise Day 1: Marbin Gets the Fun Started

Hot In The City: Prog Band Tu-Ner Coming to Phoenix

CINDERS - Going Nowhere

Latest News

Megadeth Announce North American Destroy All Enemies Tour

Asia Announce The Heat of The Moment Tour

blink-182 Lead Inaugural South Star Festival Lineup

Enter Shikari Announce New Companion Record 'Dancing On The Frontline'

SiriusXM and Audio Up Announce 'Emo Prom Night' Featuring New Music from Mod Sun and Beauty School Dropout

Sammy Hagar To Receive Star On Hollywood Walk of Fame

Beatles Legend John Lennon's Lost Help! Guitar Discovered After 50 Years

Paul McCartney & Wings: One Hand Clapping 1974 Live Studio Sessions Available For The First Time