Neil Young's Expensive PonoMusic Player Just A Music Player

(Gibson) Neil Young's launch of PonoMusic continues to draw reams of attention. Touting the high-resolution music and player to Billboard, the veteran rocker said he's pleased that music fans will at last hear music "that's [sonically] identical to what the artist created" in the studio.

"There's [no longer] that depressing aspect where you make a record and go, 'Wow, too bad no one's gonna hear it [properly]''" said Young. "That really bothered me, and it bothered all the artists. The testimony of those artists speaks for itself. All they have to do is hear it [on Pono], and they go, 'Oh my god, thank you. It's there. It's what we did."

Young went on to say the Pono player-which hits the retail market in October-will always be designed for just one purpose. "This rollout of the player is a basic music player," he explained.

"We don't want to do anything other than play music. We're not a phone. Everything else is taken care of at various levels of quality by other people. It's not our focus. Anything that gets in the way of us making a great music player, we're not interested in it. One thing well -- that's all we do." more on this story

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