In the video, titled The Music. Made in Tennessee, Jack White and Keith Urban are among the many musicians that lend video footage of themselves performing for the thirty second spot.

Interestingly enough, neither White (Detroit) or Urban (Australia) actually hail from Tennessee, but maybe that's why they were chosen; each artist demonstrates the draw of the state for musicians, with cultural cornerstones Memphis and Nashville both hotbeds for musical activity.

Also featured in the video is the late Johnny Cash, with country songwriter Rivers Rutherford providing voice-over for the spot. The song that plays throughout the ad is "Mission Bells" by Nashville indie rock band, The Apache Relay.