"We're trying to get this thrilling and excitement message across. We want to use music to help convey that," Mike Accavitti, SVP and General Manager of the Acura division of American Honda Motor Co. tells Adweek. "We're going to use it as a means to underscore and emphasize what we're trying to do with the whole brand, which is position it as more youthful."

And while the Vicious track came out in 1978, "it is an edgy interpretation of a classic song that we think aligns very well with what the brand is all about," Accavitti said