When I first started doing music, I did a lot for myself, just for my enjoyment, but then I started doing these shows and I start seeing these kids saying my song saved their lives [because] they were going to commit suicide," he told AMP. "It got a little bit deeper than me, you know?"

He also explained the message of the song's striking cover art: "Where I'm from, there's a lot of gang culture and things like that, so instead of throwing on up gang signs, which we used to, I put a Blood and I put a Crip together and we're throwing up hearts."