Madonna Releases New Video Via Snapchat

. (Radio.com) Despite having uncontrollable leaks surrounding her release of Rebel Heart, Madonna is still managing to break new ground through the release of the album. The always innovative pop icon has taken to Snapchat for the first premiere in the service's history.

The jokes here are obvious. For one, why would you want to premiere a video that is going to disappear in a couple seconds? Maybe this kind of flirtation with unproven technology is what lead to all these leaks in the first place. But, the truth is that Snapchat's "Discover" feed is a thing that is (for now) the only place to watch Madonna's "Living for Love" video.

The video reportedly is of a matador theme, which indicates a return to the aesthetic she first tackled in the video for her 1994 single, "Take a Bow." Read more here.

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