Miranda Lambert's New Song 'Roots and Wings' Premieres In Commercial (Recap)
. The one-minute commercial showcases Lambert singing on a front porch while imagery of nature and driving down a dirt road pops up on the screen. "I raise my glass on a Saturday night/ I thank the Lord above on my Sunday drive," she sings while driving in her own Ram Truck. "This campaign is actually designed to broaden the appeal of both Ram and Miranda, beyond our core audiences as we connect with our respective fans in new, meaningful ways," said Olivier Francois, Chrysler Group's chief marketing officer. "In simple terms, the target for our 'Roots and Wings' campaign is not a single target. Men, women, all ages, and sure, we hope the millions of die-hard fans Miranda has will like it too." While fans of Lambert's will start seeing the commercial this week on television, the video will also play during her Certified Platinum Tour right before she takes the stage. Read more - here. Radio.com is an official news provider for antiMusic.com.
|
Kandace Springs - Run Your Race
On the Blue: New Horizons Cruise Day 1: Marbin Gets the Fun Started
Hot In The City: Prog Band Tu-Ner Coming to Phoenix
Sammy Hagar To Receive Star On Hollywood Walk of Fame
Beatles Legend John Lennon's Lost Help! Guitar Discovered After 50 Years
Paul McCartney & Wings: One Hand Clapping 1974 Live Studio Sessions Available For The First Time
Crossbone Skully Celebrate Full Moon With 'I Am The Wolf' Video Premiere
Saxon Share 'Witches Of Salem' Lyric Video
The Hope Conspiracy Unleash 'The West Is Dead' Video
Brooklyn Bowl Hosts Benefit for Bad Brains' Frontman Paul 'HR' Hudson
Singled Out: Rebecca Karpen's 23