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Dee Snider Says Twisted Sister Redefined Music Videos

07/02/2015
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(Classic Rock) Twisted Sister frontman Dee Snider says the video for the band's 1984 smash We're Not Gonna Take It redefined the music video genre. Directed by Marty Callner, the clip for the lead single from the band's Stay Hungry album was issued in the early days of MTV and its heavy rotation on the station played an important role in raising the group's profile.

We're Not Gonna Take It delivered Twisted Sister their only US Top 40 hit, while landing Top 10 status in Canada, Sweden and New Zealand. Snider notes the difference between the song's appeal and the video's impact in the music industry.

He tells Behind The Vinyl: "The video is inspired from events in my own life. I thought I was sharing a personal story of my father tearing me a new one, as he often did, screaming the famous line, 'What are you going to do with your life?'

"When the video came out, it was the first time someone had taken the format and put a story to it, because that didn't really exist before that� videos tended to be performance videos.

"What I thought was a personal story to me turned out to be a story that every kid in the world was dealing with - Dad giving them crap for their lifestyle or not really knowing where they were going or what they were doing, and people identified with this. They loved the story, they loved the video, and the video was a game-changer." Read more and watch the full interview here.

Classic Rock Magazine is an official news provider for antiMusic.com.
Copyright Classic Rock Magazine- Excerpted here with permission.

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