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The Verve Pipe Release Hit and Run Video, Launch New Music Series

10/02/2015
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The Verve Pipe have premiered a new animated music video for their song "Hit and Run" and have also recently launching a new music series that will see the band releasing a new track every two weeks.

"Hit and Run" is a track from the group's latest album "Overboard" and the video was created by Ofir Sasson. Watch it here. The Verve Pipe's Brian Vander Ark had this to say about the clip, "Ofir was able to put a face on the villain that fit perfectly with the lyric - an everyday man, caught in the same everyday routine.

"His villain could have been your brother, uncle, friend, neighbor, co-worker...anyone. What shocked me the most, what I hadn't expected, was the ending. Was he punished by death? Suicide? Was it real or imagined? Was his punishment to relive it endlessly? He brilliantly left it up to the viewer which is something great films can do. I expect people will want to watch it again and again."

The video comes as the band kick off their new music series. The initiative began last week with the release of the song "If I Could Make You Feel," and will continue with new songs released digitally every two weeks via online retailers or via streaming services and tracks will be not be released on CD. Check out the first song in the series here.

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