The video, posted on Oct. 11, shows Bieber and choreographer Nick Demoura busting a quick move to a song in which he can be heard singing "Is it too late to say I'm sorry now?" Just in case some fans missed the point, the caption says the same: "It [sic] it too late to say I'm sorry now?"

As previously reported by Radio.com, Bieber recently revealed the album cover for his forthcoming album, Purpose on Instagram. He combined nine posts to create the full album artwork that was designed by Los Angeles street artist Retna.