Avenged Sevenfold Has 'A Lot Of Similarities' To Kanye West

12/08/2016
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Avenged Sevenfold

(Metal Hammer) Avenged Sevenfold frontman M Shadows says the way the band chose to launch new album The Stage followed a path set out by Kanye West, Beyonce and Radiohead.

And asked whether his band are the heavy metal Kanye West, he tells Metal Hammer: "I think there are a lot of similarities." The Stage was sneak released by Avenged Sevenfold, with just one track and limited information made available before it was unleashed in a surprise move on October 28.

The band even enlisted the help of Fozzy frontman Chris Jericho to disseminate false information about the release date and album title to help put up a smokescreen around the actual release.

And with West, Beyonce and Radiohead all having previously dropped albums with little promotion, Shadows says he doesn't mind being compared to Kanye when it comes to their marketing methods.

He adds: "I know that people will see that and it'll be some kind of quote so someone can get some clicks off it, but the way we do merchandise, the way that we're going to be doing our live show, the way we're gonna release our records, the way that we're going get music to people, is very much in that vein. We're not going back to the old ways." here.

Metal Hammer is an official news provider for antiMusic.com.
Copyright Metal Hammer - Excerpted here with permission.

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