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Ramones Featured In Super Bowl Ad

02/08/2016
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(Radio.com) It's certainly not the first time the Ramones' "Blitzkrieg Bop" has been used in a TV commercial. But what makes this particular use of the song is that, surprisingly, it's the soundtrack to GoPro's first-ever Super Bowl ad.

With its infectious chant-style "Hey ho, let's go" intro, the 40 year-old punk rock anthem was apparently chosen not by a big marketing firm because it fit the target demographics, but by the young action sports enthusiasts at GoPro. The San Mateo, CA camera maker explained the story behind their commercial like this:

The only thing at the Super Bowl nearly as anticipated as the action on the field is the commercial time in between. Some brands look to inspire the consumer while others look to extend their demographic, and others still just look to introduce themselves to the world. Whatever the case may be, marketing teams work tirelessly to create something that will grab the attention of the Super Bowl viewers. Read more here.

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Copyright Radio.com/CBS Local - Excerpted here with permission.

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