The trailer begins with a title card featuring a Tom Petty quote. "I think the general public has no idea what roadies do. Bless 'em all. I just play the songs. They make the show happen," the opening reads, before Eddie Vedder's "Hard Sun" kicks things off musically.

Showing life behind the scenes before the crowd enters and the show begins, Roadies focuses on the people who make things happen for the bands and artists taking the stage every night. The pilot will feature indie band The Head and the Heart, and each episode will include a different band or artist.

Speaking to the Television Critics Association in January, Crowe said, "I love music and stories where music is a character. Over time I was struck by the fact that Almost Famous spoke loudly to people. It was a very personal story for me and I didn't expect it to touch people that way."