Now associated with Arizona band Razer who might just be the best band you've never heard of, Niven reckons Razer have what it takes to leave their musical bootprints in your rock n' roll soul.

Niven played a key role in the recording of Guns N' Roses monster debut album Appetite For Destruction when bands followed a tried and tested musical timetable in a bid to get a record over.

Now the ever-changing musical landscape has created a seismic shift in the game which Niven acknowledges. "In general, the infrastructure has gone and the world wanders around staring at the screens on their phones ... so treat the medium as if it is late 1950s/ early 1960s, as if it is a singles driven medium, and make videos for great songs and put them out every six weeks," he muses.

"Don't lean on the album format - you'll know when your following is primed and ready for an album. Be patient. If you are compelled to make music you don't want a brief career moment, you want a lifetime of making rock n roll. Be like Lemmy - die with your f***in' boots on."

While physical album sales have fallen the day of the album aren't over says Niven who holds pop songbird Adele up as an example. "Many factors are in play here, but look at Adele. Make a great record and they will come," he says.

"There are too many ho hum digital records, recorded with 'apps for that', from ho hum talent cluttering up the ether - anyone can generate something that, superficially, seems like a record, but it's difficult to find something you can take to your heart, to your soul.